Top 5 Beauty Retail Apps on Android in South America: Q2 2025

In the second quarter of 2025, the top beauty retail apps on the Android platform in South America showcased varied performance trends. Here’s a closer look at each app’s metrics, as reported by Sensor Tower.

O Boticário displayed a robust presence with weekly downloads peaking at approximately 163K in late April. However, its active users fluctuated, starting at around 2.3M and reaching a low of 951K mid-June before climbing back to 1M by the end of the quarter.

Natura: Perfumes e Cosméticos experienced consistent weekly download figures, with a notable increase to about 61K in early May. Active user numbers remained steady, peaking at around 1.3M in early June.

Época Cosméticos & Perfumaria saw a gradual decline in downloads, starting at 46K in March and dipping to 27K by mid-May, before a slight recovery to 34K by the end of June. Active users showed an upward trend, reaching approximately 522K in late June.

Beleza na Web: Cosméticos maintained a stable download rate, ranging between 23K and 33K weekly. The app’s active users fluctuated, with a peak of about 461K in mid-April, closing the quarter with 404K.

Natura Latam had a steady download performance, peaking at 22K in mid-May. Active users saw a slight increase to a peak of 323K in early June, before tapering off to 292K by the end of the quarter.

These insights provide a snapshot of how beauty retail apps are performing in the South American market. For more detailed analytics and insights, visit Sensor Tower.